Publisher of The Callback. One money leak, one fix, real costs. Written for home service owners.
Jul 13, 2026
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5 min read
We do not sell answering software and we take no money from anyone who does. Here is what actually happened when we read every recent thread we could find of real owners trying this.
Jul 4, 2026
2 min read
Issue 004: AI Overviews increasingly answer local searches before you get the click. If your profile is thin, the AI recommends someone else.
Jul 3, 2026
Issue 003: Most shops follow up once, maybe. The revenue is in touches three through eight.
Issue 002: 97% of review readers also read your responses. Silence has a price tag.
Jul 2, 2026
Issue 001: Up to 40% of service calls come after hours. Most shops send them straight to a competitor.
3 min read
We do not sell estimating software and we take no money from anyone who does. Here is what the market actually looks like.
